A rustic barn in the middle of nowhere. Once the doors open you see bright light chains leading to stacked hay bales and a guitar waiting for the bride.

A romantic country girl in a short sleeved bridal dress with all-over embroidery gleaming radiantly with the lampions. She takes a seat to strike up her personal wedding song.

Wild and glamorous yet languorous and beautiful. Isn´t it wonderful how harmonious these shiny robes with bohemian attitude interact with the rural ambience? These are the new bridal dresses by Jenny Packham for 2017!

Country weddings can be this enchanting: fancy, elegant and with a whiff of rock´n roll. This bridal gown spring collection for 2017 feels like an afterglow of a wild night.

Sequins, golden embroidery, lace and pearls adorn soft fabrics and transparent tulle. Wild floral pattern and shapes of leaves embellish gypsy-styled skirts. All in all a bride ready to rock her elegant country wedding.

Here and there it shimmers and sparkles. Deep necklines, short sleeves and colored flower embroidery showing contemporary glamour. A gipsy bride with romantic wanderlust in her soul.

Starting in September the new bridal fashion collection 2017 by Jenny Packham will be available in stores. And that means we´ll probably see more and more country weddings on spacious meadows and fields soon…

Translation: Marina Jenewein


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PRODUCTION: Blaire Donald
SHOES: Christian Louboutin
MAKE-UP: Cassandra Garcia for Bobbi Brown 
HAIR: Yesenia Guinea for Kérastase
FLOWERS: Jane Packer